{"id":111470,"date":"2025-12-03T19:27:39","date_gmt":"2025-12-03T19:27:39","guid":{"rendered":"https:\/\/ikona.mk\/?post_type=product&#038;p=111470"},"modified":"2026-08-31T11:37:37","modified_gmt":"2026-08-31T11:37:37","slug":"paket-knigi-kako-da-izgradis-brend","status":"publish","type":"product","link":"https:\/\/ikona.mk\/sr\/product\/paket-knigi-kako-da-izgradis-brend\/","title":{"rendered":"\u041a\u0430\u0440\u0438\u0435\u0440\u0435\u043d \u043f\u0430\u043a\u0435\u0442 I \u041a\u0430\u043a\u043e \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0438\u0448 \u0431\u0440\u0435\u043d\u0434"},"content":{"rendered":"<p data-path-to-node=\"2\"><b data-path-to-node=\"2\" data-index-in-node=\"0\">\u0414\u0432\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u0438 \u043a\u043d\u0438\u0433\u0438 \u0448\u0442\u043e \u0433\u0438 \u043e\u0431\u0458\u0430\u0441\u043d\u0443\u0432\u0430\u0430\u0442 \u0442\u0435\u043c\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u0438\u043e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u045a\u0435 \u0441\u043e \u0458\u0430\u0432\u043d\u043e\u0441\u0442\u0430<\/b><\/p>\n<p data-path-to-node=\"3\">\u041e\u0432\u043e\u0458 \u0441\u0435\u0442 \u0435 \u0441\u043e\u0437\u0434\u0430\u0434\u0435\u043d \u0437\u0430 \u043f\u0440\u0435\u0442\u043f\u0440\u0438\u0435\u043c\u0430\u0447\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0430\u0440\u0438, \u043e\u0441\u043d\u043e\u0432\u0430\u0447\u0438 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438, \u043c\u0435\u043d\u0430\u045f\u0435\u0440\u0438 \u0438 \u0441\u0438\u0442\u0435 \u0448\u0442\u043e \u0441\u0430\u043a\u0430\u0430\u0442 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0430\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u043d\u0430, \u0432\u0438\u0434\u043b\u0438\u0432\u0430 \u0438 \u0434\u043e\u0432\u0435\u0440\u043b\u0438\u0432\u0430 \u043f\u0430\u0437\u0430\u0440\u043d\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u0458\u0430. \u0412\u043e \u0435\u0434\u0435\u043d \u043f\u0430\u043a\u0435\u0442 \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u0435 \u0434\u0432\u0430 \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u0438 \u043a\u043e\u0438 \u043c\u0435\u0453\u0443\u0441\u0435\u0431\u043d\u043e \u0441\u0435 \u043d\u0430\u0434\u043e\u043f\u043e\u043b\u043d\u0443\u0432\u0430\u0430\u0442: \u043a\u0430\u043a\u043e \u0434\u0430 \u0432\u043b\u0438\u0458\u0430\u0435\u0442\u0435 \u0432\u0440\u0437 \u0458\u0430\u0432\u043d\u043e\u0441\u0442\u0430 \u0438 \u0434\u0430 \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430\u0442\u0435 \u0441\u043e \u043f\u0435\u0440\u0446\u0435\u043f\u0446\u0438\u0458\u0430\u0442\u0430, \u0438 \u043a\u043e\u0438 \u0437\u0430\u043a\u043e\u043d\u0438 \u0441\u0435\u043a\u043e\u0458\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430 \u043c\u043e\u0440\u0430 \u0434\u0430 \u0433\u0438 \u043f\u043e\u0447\u0438\u0442\u0443\u0432\u0430.<\/p>\n<p data-path-to-node=\"4\">\u041e\u0432\u0430 \u043d\u0435 \u0441\u0435 \u043a\u043d\u0438\u0433\u0438 \u0437\u0430 &#8220;\u0431\u0440\u0437\u0438 \u0442\u0440\u0438\u043a\u043e\u0432\u0438&#8221; \u2014 \u0442\u0443\u043a\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0448\u043a\u0438 \u043f\u0440\u0438\u0440\u0430\u0447\u043d\u0438\u0446\u0438 \u0448\u0442\u043e \u0433\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u0438\u0442\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438 \u0448\u0438\u0440\u0443\u043c \u0441\u0432\u0435\u0442\u043e\u0442.<\/p>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">1. &#8220;\u041e\u0434\u043d\u043e\u0441\u0438 \u0441\u043e \u0458\u0430\u0432\u043d\u043e\u0441\u0442\u0430&#8221; \u2014 \u043e\u0441\u043d\u043e\u0432\u0438 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0441\u043a\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430<\/b> <i data-path-to-node=\"5\" data-index-in-node=\"61\">\u0410\u0432\u0442\u043e\u0440: \u0415\u043d\u0442\u043e\u043d\u0438 \u0414\u0435\u0458\u0432\u0438\u0441 (Anthony Davis)<\/i><\/p>\n<p data-path-to-node=\"6\">\u041e\u0432\u0430\u0430 \u043a\u043d\u0438\u0433\u0430 \u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u043d \u0432\u043e\u0434\u0438\u0447 \u043d\u0438\u0437 \u0446\u0435\u043b\u0438\u043e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430: \u043a\u0430\u043a\u043e \u0434\u0430 \u0441\u0435 \u0433\u0440\u0430\u0434\u0438 \u0458\u0430\u0432\u0435\u043d \u0438\u043c\u0438\u045f, \u043a\u0430\u043a\u043e \u0434\u0430 \u0441\u0435 \u0441\u043e\u0437\u0434\u0430\u0434\u0435 \u0434\u043e\u0432\u0435\u0440\u0431\u0430 \u0438 \u043a\u0430\u043a\u043e \u0434\u0430 \u0441\u0435 \u0443\u043f\u0440\u0430\u0432\u0443\u0432\u0430 \u0441\u043e \u0432\u043f\u0435\u0447\u0430\u0442\u043e\u043a\u043e\u0442 \u0448\u0442\u043e \u0433\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430 \u0432\u0430\u0448\u0438\u043e\u0442 \u0431\u0438\u0437\u043d\u0438\u0441. \u0422\u0430\u0430 \u0433\u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0443\u0432\u0430 \u043d\u0430\u0458\u0432\u0430\u0436\u043d\u0438\u0442\u0435 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043d\u0430 \u041f\u0420:<\/p>\n<ul data-path-to-node=\"7\">\n<li>\n<p data-path-to-node=\"7,0,0\"><b data-path-to-node=\"7,0,0\" data-index-in-node=\"0\">\u0428\u0442\u043e \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430 \u0458\u0430\u0432\u043d\u043e\u0441\u0442\u0430 \u0438 \u043a\u0430\u043a\u043e \u0441\u0435 \u0444\u043e\u0440\u043c\u0438\u0440\u0430\u0430\u0442 \u043d\u0435\u0458\u0437\u0438\u043d\u0438\u0442\u0435 \u0441\u0442\u0430\u0432\u043e\u0432\u0438:<\/b> \u041a\u043d\u0438\u0433\u0430\u0442\u0430 \u043e\u0431\u0458\u0430\u0441\u043d\u0443\u0432\u0430 \u0448\u0442\u043e \u043d\u0430\u0432\u0438\u0441\u0442\u0438\u043d\u0430 \u0432\u043b\u0438\u0458\u0430\u0435 \u0432\u0440\u0437 \u043d\u0430\u0447\u0438\u043d\u043e\u0442 \u043d\u0430 \u043a\u043e\u0458 \u043b\u0443\u0453\u0435\u0442\u043e \u0433\u043e \u0434\u043e\u0436\u0438\u0432\u0443\u0432\u0430\u0430\u0442 \u0432\u0430\u0448\u0438\u043e\u0442 \u0431\u0440\u0435\u043d\u0434 \u0438 \u043a\u0430\u043a\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0432\u0435\u0441\u043d\u043e \u0434\u0430 \u0433\u043e \u043e\u0431\u043b\u0438\u043a\u0443\u0432\u0430\u0442\u0435 \u0442\u043e\u0458 \u0432\u043f\u0435\u0447\u0430\u0442\u043e\u043a.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,1,0\"><b data-path-to-node=\"7,1,0\" data-index-in-node=\"0\">\u0423\u043b\u043e\u0433\u0430\u0442\u0430 \u043d\u0430 \u041f\u0420 \u0432\u043e \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043e\u0442\u043e \u043e\u043f\u0448\u0442\u0435\u0441\u0442\u0432\u043e:<\/b> \u0408\u0430\u0432\u043d\u043e\u0441\u0442\u0430 \u0434\u0435\u043d\u0435\u0441 \u0435 \u043d\u0430\u0458\u0433\u043e\u043b\u0435\u043c\u0438\u043e\u0442 &#8220;\u0441\u0443\u0434\u0438\u0458\u0430&#8221; \u043d\u0430 \u0441\u0435\u043a\u043e\u0458 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430. \u041e\u0432\u043e\u0458 \u043f\u0440\u0438\u0440\u0430\u0447\u043d\u0438\u043a \u0443\u0447\u0438 \u043a\u0430\u043a\u043e \u0434\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u0446\u0438\u0440\u0430\u0442\u0435 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u043d\u043e, \u0447\u0435\u0441\u043d\u043e \u0438 \u0458\u0430\u0441\u043d\u043e.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,2,0\"><b data-path-to-node=\"7,2,0\" data-index-in-node=\"0\">\u041f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0458\u0430:<\/b> \u041a\u0430\u043a\u043e \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u043f\u043e\u0440\u0430\u043a\u0438 \u0448\u0442\u043e \u043e\u0441\u0442\u0430\u043d\u0443\u0432\u0430\u0430\u0442 \u0432\u043e \u0443\u043c\u043e\u0442, \u043a\u0430\u043a\u043e \u0434\u0430 \u0433\u043e \u0433\u0440\u0430\u0434\u0438\u0442\u0435 \u0432\u0430\u0448\u0438\u043e\u0442 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u0438 \u043a\u0430\u043a\u043e \u0434\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u0446\u0438\u0440\u0430\u0442\u0435 \u0432\u043e \u043a\u0440\u0438\u0437\u043d\u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"7,3,0\"><b data-path-to-node=\"7,3,0\" data-index-in-node=\"0\">\u041f\u0420 \u043a\u0430\u043a\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u0458\u0430:<\/b> \u041a\u043d\u0438\u0433\u0430\u0442\u0430 \u043d\u0443\u0434\u0438 \u043f\u043e\u0433\u043b\u0435\u0434 \u0432\u043e \u0442\u043e\u0430 \u0448\u0442\u043e \u0437\u043d\u0430\u0447\u0438 \u0434\u0430 \u0441\u0435 \u0431\u0438\u0434\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u0446 \u0432\u043e \u043e\u0434\u043d\u043e\u0441\u0438\u0442\u0435 \u0441\u043e \u0458\u0430\u0432\u043d\u043e\u0441\u0442\u0430: \u043e\u0434 \u0435\u0442\u0438\u043a\u0430 \u0438 \u043a\u0440\u0435\u0434\u0438\u0431\u0438\u043b\u0438\u0442\u0435\u0442, \u0434\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438 \u0430\u043b\u0430\u0442\u043a\u0438 \u043d\u0430 \u0442\u0435\u0440\u0435\u043d.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"8\">\u041e\u0432\u0430 \u0435 \u043a\u043d\u0438\u0433\u0430 \u0448\u0442\u043e \u0458\u0430 \u0443\u0447\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0430\u0442\u0430 \u0437\u0430\u0434 \u0441\u0435\u043a\u043e\u0458\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u045a\u0430 \u0438 \u0441\u0435\u043a\u043e\u0458 \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430\u0442\u043b\u0438\u0432 \u0431\u0440\u0435\u043d\u0434.<\/p>\n<p data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">2. &#8220;22 \u043d\u0435\u043f\u0440\u043e\u043c\u0435\u043d\u043b\u0438\u0432\u0438 \u0437\u0430\u043a\u043e\u043d\u0438 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442&#8221; &#8211; \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u0438 \u0437\u0430\u043a\u043e\u043d\u0438 \u0448\u0442\u043e \u0441\u00e8 \u0443\u0448\u0442\u0435 \u0432\u0430\u0436\u0430\u0442<\/b> <i data-path-to-node=\"9\" data-index-in-node=\"79\">\u0410\u0432\u0442\u043e\u0440\u0438: \u0410\u043b \u0420\u0430\u0458\u0441 (Al Ries) \u0438 \u040f\u0435\u043a \u0422\u0440\u0443\u0442 (Jack Trout)<\/i><\/p>\n<p data-path-to-node=\"10\">\u041e\u0432\u0430 \u0434\u0435\u043b\u043e \u0435 \u0435\u0434\u043d\u043e \u043e\u0434 \u043d\u0430\u0458\u0432\u043b\u0438\u0458\u0430\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u0432\u043e \u0438\u0441\u0442\u043e\u0440\u0438\u0458\u0430\u0442\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442. \u0422\u043e\u0430 \u0433\u0438 \u0441\u043e\u0434\u0440\u0436\u0438 \u0437\u0430\u043a\u043e\u043d\u0438\u0442\u0435 \u0448\u0442\u043e \u0432\u0430\u0436\u0435\u043b\u0435 \u043f\u0440\u0435\u0434 30 \u0433\u043e\u0434\u0438\u043d\u0438 \u0438 \u0432\u0430\u0436\u0430\u0442 \u0434\u0435\u043d\u0435\u0441. \u041f\u0440\u0438\u0447\u0438\u043d\u0430\u0442\u0430 \u0435 \u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u0430: \u043e\u0432\u0438\u0435 \u0437\u0430\u043a\u043e\u043d\u0438 \u043d\u0435 \u043e\u043f\u0438\u0448\u0443\u0432\u0430\u0430\u0442 \u0442\u0440\u0435\u043d\u0434\u043e\u0432\u0438, \u0442\u0443\u043a\u0443 \u043e\u0441\u043d\u043e\u0432\u043d\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438. \u041a\u043d\u0438\u0433\u0430\u0442\u0430 \u0433\u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430 \u043a\u043b\u0443\u0447\u043d\u0438\u0442\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u0438 \u0448\u0442\u043e \u043e\u0434\u0440\u0435\u0434\u0443\u0432\u0430\u0430\u0442 \u0434\u0430\u043b\u0438 \u0435\u0434\u0435\u043d \u0431\u0440\u0435\u043d\u0434 \u045c\u0435 \u043e\u043f\u0441\u0442\u0430\u043d\u0435 \u0438\u043b\u0438 \u045c\u0435 \u0438\u0441\u0447\u0435\u0437\u043d\u0435.<\/p>\n<p data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">\u041d\u0435\u043a\u043e\u0438 \u043e\u0434 \u043d\u0430\u0458\u043f\u043e\u0437\u043d\u0430\u0442\u0438\u0442\u0435 \u0437\u0430\u043a\u043e\u043d\u0438 \u0432\u043a\u043b\u0443\u0447\u0443\u0432\u0430\u0430\u0442:<\/b><\/p>\n<ul 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data-path-to-node=\"12,3,0\"><b data-path-to-node=\"12,3,0\" data-index-in-node=\"0\">\u0417\u0430\u043a\u043e\u043d\u043e\u0442 \u043d\u0430 \u043f\u0435\u0440\u0446\u0435\u043f\u0446\u0438\u0458\u0430\u0442\u0430:<\/b> \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0442 \u043d\u0435 \u0435 \u0431\u043e\u0440\u0431\u0430 \u043c\u0435\u0453\u0443 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438, \u0442\u0443\u043a\u0443 \u043c\u0435\u0453\u0443 \u043f\u0435\u0440\u0446\u0435\u043f\u0446\u0438\u0438.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,4,0\"><b data-path-to-node=\"12,4,0\" data-index-in-node=\"0\">\u0417\u0430\u043a\u043e\u043d\u043e\u0442 \u043d\u0430 \u0438\u0441\u043a\u0440\u0435\u043d\u043e\u0441\u0442\u0430:<\/b> \u041a\u043e\u0433\u0430 \u045c\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u0435\u0442\u0435 \u0441\u043b\u0430\u0431\u043e\u0441\u0442, \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 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\u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438, \u043c\u0435\u043d\u0430\u045f\u0435\u0440\u0438 \u0438 \u0441\u0438\u0442\u0435 \u0448\u0442\u043e \u0441\u0430\u043a\u0430\u0430\u0442 \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0430\u0442 \u0441\u0442\u0430\u0431\u0438\u043b\u043d\u0430, \u0432\u0438\u0434\u043b\u0438\u0432\u0430 \u0438 \u0434\u043e\u0432\u0435\u0440\u043b\u0438\u0432\u0430 \u043f\u0430\u0437\u0430\u0440\u043d\u0430 \u043f\u043e\u0437\u0438\u0446\u0438\u0458\u0430.<br \/>\n\u0412\u043e \u0435\u0434\u0435\u043d \u043f\u0430\u043a\u0435\u0442 \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u0435 \u0434\u0432\u0430 \u043f\u0440\u0438\u0441\u0442\u0430\u043f\u0438 \u043a\u043e\u0438 \u043c\u0435\u0453\u0443\u0441\u0435\u0431\u043d\u043e \u0441\u0435 \u043d\u0430\u0434\u043e\u043f\u043e\u043b\u043d\u0443\u0432\u0430\u0430\u0442:<\/p>","protected":false},"featured_media":111471,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[1969,59],"product_tag":[127,2859,115,123,110,2858,2860,2861,2768,2862],"class_list":["post-111470","product","type-product","status-publish","has-post-thumbnail","product_cat-akcii","product_cat-filosofija","product_tag-127","product_tag-2859","product_tag-115","product_tag-123","product_tag-110","product_tag-2858","product_tag-2860","product_tag-2861","product_tag-2768","product_tag-2862","pa_avtor---al-ries---jack-trout","pa_avtor---anthony-davis","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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