{"id":113785,"date":"2025-05-15T12:01:09","date_gmt":"2025-05-15T12:01:09","guid":{"rendered":"https:\/\/ikona.mk\/?post_type=product&#038;p=113785"},"modified":"2026-05-15T12:04:13","modified_gmt":"2026-05-15T12:04:13","slug":"thinking-fast-and-slow","status":"publish","type":"product","link":"https:\/\/ikona.mk\/sr\/product\/thinking-fast-and-slow\/","title":{"rendered":"Thinking, Fast and Slow"},"content":{"rendered":"<p>Winner of the Nobel Prize in Economics<\/p>\n<p>The New York Times Mega-Bestseller | Over 2.6 Million Copies Sold<\/p>\n<p>In the international bestseller Thinking, Fast and Slow, world-renowned psychologist and Nobel Laureate Daniel Kahneman offers a groundbreaking analysis of the mind. This &#8220;contemporary classic&#8221; has changed the lives of millions by revealing the two systems that drive the way we think and make choices.<\/p>\n<p>The Two Systems of the Mind<br \/>\nKahneman takes us on a fascinating tour of our internal machinery, explaining the constant battle between two modes of thought:<\/p>\n<p>System 1: Fast, intuitive, emotional, and prone to bias.<\/p>\n<p>System 2: Slower, more deliberative, logical, and requiring effort.<\/p>\n<ul>\n<li>What You Will Learn<br \/>\nThrough engaging prose and lively examples, Kahneman reveals where we can and cannot trust our intuitions. You will explore:<\/li>\n<li>Cognitive Biases: How &#8220;mental glitches&#8221; affect everything from playing the stock market to planning a vacation.<\/li>\n<li>Overconfidence: Why corporate strategies often fail due to an inability to predict the future.<\/li>\n<li>The Art of Happiness: The surprising difficulty of predicting what will actually make us happy.<\/li>\n<li>Strategic Guardrails: Practical techniques to protect yourself against the flaws in human reasoning.<\/li>\n<\/ul>\n<p>Praise for Thinking, Fast and Slow<br \/>\n&#8220;This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud.&#8221; \u2014 Nassim Taleb, author of The Black Swan<\/p>\n<p>&#8220;A masterpiece&#8230; one of the greatest and most engaging collections of insights into the human mind I have read.&#8221; \u2014 Financial Times<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Winner of the Nobel Prize in Economics The New York Times Mega-Bestseller | Over 2.6 Million Copies Sold In the international bestseller Thinking, Fast and Slow, world-renowned psychologist and Nobel Laureate Daniel Kahneman offers a groundbreaking analysis of the mind. This &#8220;contemporary classic&#8221; has changed the lives of millions by revealing the two systems that [&hellip;]<\/p>\n","protected":false},"featured_media":113786,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[15,78],"product_tag":[],"class_list":["post-113785","product","type-product","status-publish","has-post-thumbnail","product_cat-knigi","product_cat-preorder","pa_avtor-daniel-kahneman","pa_izdavach-nyrb-classics","pa_jazik-135","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thinking, Fast and Slow - \u041a\u043d\u0438\u0433\u043e\u0442\u0435\u043a\u0430 \u0418\u043a\u043e\u043d\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ikona.mk\/sr\/product\/thinking-fast-and-slow\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking, Fast and Slow - \u041a\u043d\u0438\u0433\u043e\u0442\u0435\u043a\u0430 \u0418\u043a\u043e\u043d\u0430\" \/>\n<meta property=\"og:description\" content=\"Winner of the Nobel Prize in Economics The New York Times Mega-Bestseller | Over 2.6 Million Copies Sold In the international bestseller Thinking, Fast and Slow, world-renowned psychologist and Nobel Laureate Daniel Kahneman offers a groundbreaking analysis of the mind. This &#8220;contemporary classic&#8221; has changed the lives of millions by revealing the two systems that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ikona.mk\/sr\/product\/thinking-fast-and-slow\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041a\u043d\u0438\u0433\u043e\u0442\u0435\u043a\u0430 \u0418\u043a\u043e\u043d\u0430\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-15T12:04:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ikona.mk\/wp-content\/uploads\/2026\/05\/thinking-fast-and-slow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"1150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ikona.mk\\\/product\\\/thinking-fast-and-slow\\\/\",\"url\":\"https:\\\/\\\/ikona.mk\\\/product\\\/thinking-fast-and-slow\\\/\",\"name\":\"Thinking, Fast and Slow - \u041a\u043d\u0438\u0433\u043e\u0442\u0435\u043a\u0430 \u0418\u043a\u043e\u043d\u0430\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ikona.mk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ikona.mk\\\/product\\\/thinking-fast-and-slow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ikona.mk\\\/product\\\/thinking-fast-and-slow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ikona.mk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/thinking-fast-and-slow.png\",\"datePublished\":\"2025-05-15T12:01:09+00:00\",\"dateModified\":\"2026-05-15T12:04:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ikona.mk\\\/product\\\/thinking-fast-and-slow\\\/#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ikona.mk\\\/product\\\/thinking-fast-and-slow\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\\\/\\\/ikona.mk\\\/product\\\/thinking-fast-and-slow\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ikona.mk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/thinking-fast-and-slow.png\",\"contentUrl\":\"https:\\\/\\\/ikona.mk\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/thinking-fast-and-slow.png\",\"width\":1150,\"height\":1150},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ikona.mk\\\/product\\\/thinking-fast-and-slow\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ikona.mk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\\\/\\\/ikona.mk\\\/shop\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Thinking, Fast and Slow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ikona.mk\\\/#website\",\"url\":\"https:\\\/\\\/ikona.mk\\\/\",\"name\":\"\u041a\u043d\u0438\u0433\u043e\u0442\u0435\u043a\u0430 \u0418\u043a\u043e\u043d\u0430\",\"description\":\"\u041a\u043d\u0438\u0433\u043e\u0442\u0435\u043a\u0430 \u0418\u043a\u043e\u043d\u0430\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ikona.mk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr-RS\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thinking, Fast and Slow - \u041a\u043d\u0438\u0433\u043e\u0442\u0435\u043a\u0430 \u0418\u043a\u043e\u043d\u0430","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ikona.mk\/sr\/product\/thinking-fast-and-slow\/","og_locale":"sr_RS","og_type":"article","og_title":"Thinking, Fast and Slow - \u041a\u043d\u0438\u0433\u043e\u0442\u0435\u043a\u0430 \u0418\u043a\u043e\u043d\u0430","og_description":"Winner of the Nobel Prize in Economics The New York Times Mega-Bestseller | Over 2.6 Million Copies Sold In the international bestseller Thinking, Fast and Slow, world-renowned psychologist and Nobel Laureate Daniel Kahneman offers a groundbreaking analysis of the mind. This &#8220;contemporary classic&#8221; has changed the lives of millions by revealing the two systems that [&hellip;]","og_url":"https:\/\/ikona.mk\/sr\/product\/thinking-fast-and-slow\/","og_site_name":"\u041a\u043d\u0438\u0433\u043e\u0442\u0435\u043a\u0430 \u0418\u043a\u043e\u043d\u0430","article_modified_time":"2026-05-15T12:04:13+00:00","og_image":[{"width":1150,"height":1150,"url":"https:\/\/ikona.mk\/wp-content\/uploads\/2026\/05\/thinking-fast-and-slow.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430":"2 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ikona.mk\/product\/thinking-fast-and-slow\/","url":"https:\/\/ikona.mk\/product\/thinking-fast-and-slow\/","name":"Thinking, Fast and Slow - \u041a\u043d\u0438\u0433\u043e\u0442\u0435\u043a\u0430 \u0418\u043a\u043e\u043d\u0430","isPartOf":{"@id":"https:\/\/ikona.mk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ikona.mk\/product\/thinking-fast-and-slow\/#primaryimage"},"image":{"@id":"https:\/\/ikona.mk\/product\/thinking-fast-and-slow\/#primaryimage"},"thumbnailUrl":"https:\/\/ikona.mk\/wp-content\/uploads\/2026\/05\/thinking-fast-and-slow.png","datePublished":"2025-05-15T12:01:09+00:00","dateModified":"2026-05-15T12:04:13+00:00","breadcrumb":{"@id":"https:\/\/ikona.mk\/product\/thinking-fast-and-slow\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ikona.mk\/product\/thinking-fast-and-slow\/"]}]},{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/ikona.mk\/product\/thinking-fast-and-slow\/#primaryimage","url":"https:\/\/ikona.mk\/wp-content\/uploads\/2026\/05\/thinking-fast-and-slow.png","contentUrl":"https:\/\/ikona.mk\/wp-content\/uploads\/2026\/05\/thinking-fast-and-slow.png","width":1150,"height":1150},{"@type":"BreadcrumbList","@id":"https:\/\/ikona.mk\/product\/thinking-fast-and-slow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ikona.mk\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/ikona.mk\/shop\/"},{"@type":"ListItem","position":3,"name":"Thinking, Fast and Slow"}]},{"@type":"WebSite","@id":"https:\/\/ikona.mk\/#website","url":"https:\/\/ikona.mk\/","name":"Knigoteka Ikona","description":"Knigoteka Ikona","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ikona.mk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"}]}},"_links":{"self":[{"href":"https:\/\/ikona.mk\/sr\/wp-json\/wp\/v2\/product\/113785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikona.mk\/sr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ikona.mk\/sr\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikona.mk\/sr\/wp-json\/wp\/v2\/media\/113786"}],"wp:attachment":[{"href":"https:\/\/ikona.mk\/sr\/wp-json\/wp\/v2\/media?parent=113785"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ikona.mk\/sr\/wp-json\/wp\/v2\/product_brand?post=113785"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ikona.mk\/sr\/wp-json\/wp\/v2\/product_cat?post=113785"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ikona.mk\/sr\/wp-json\/wp\/v2\/product_tag?post=113785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}